Privacy Policy

This Privacy Policy describes how Art in Motion Pet Store ("we," "us," or "our") collects, uses, and shares information about you when you visit artinmotionpetstore.com (the "Site"). By using the Site, you consent to the practices described in this policy.

1. Information We Collect

We may collect the following categories of information:

a) Information You Provide

We do not currently require you to create an account. If you contact us via email or a contact form, we may collect your name and email address.

b) Information Collected Automatically

When you visit the Site, certain information is collected automatically, including:

• IP address and approximate location (country/region level);
• Browser type and version;
• Device type and operating system;
• Pages visited, time spent on pages, and navigation paths;
• Referring URLs (the page you visited before arriving at our Site);
• Session activity including clicks, scrolls, and mouse movements (see Analytics section below).

2. Analytics Tools

We use third-party analytics tools to understand how visitors interact with our Site. These tools help us improve content and user experience.

a) Microsoft Clarity

We use Microsoft Clarity, a behavioural analytics tool provided by Microsoft Corporation. Clarity records anonymised session replays and generates heatmaps to show us how users interact with the Site. Clarity may collect:

• Mouse movements, clicks, and scrolls;
• Pages visited and session duration;
• Technical information such as browser type and screen resolution.

Clarity uses cookies and similar tracking technologies. Data collected by Clarity is processed in accordance with Microsoft's Privacy Statement, available at privacy.microsoft.com. By using this Site, you consent to Clarity's data collection. You may opt out of Clarity tracking by visiting Microsoft's opt-out page.

b) Google Analytics

We use Google Analytics, provided by Google LLC, to collect aggregated data about Site traffic and usage patterns. Google Analytics uses cookies to collect information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to this Site. Google Analytics collects only the IP address assigned to you on the date you visit the Site, rather than your name or other identifying information.

You can prevent Google Analytics from recognising you on return visits by disabling cookies in your browser, or by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

3. Cookies

Our Site uses cookies — small text files stored on your device — to enable analytics and improve your experience. The cookies used on this Site include:

• Analytics cookies (Google Analytics, Microsoft Clarity) — used to understand how visitors use the Site;
• Functional cookies — used to remember your preferences.

You can control cookie settings through your browser. Note that disabling certain cookies may affect your experience on the Site. Where required by applicable law, we will request your consent before placing non-essential cookies.

4. How We Use Your Information

We use the information we collect to:

• Understand how visitors use the Site and improve our content and navigation;
• Monitor Site performance and diagnose technical issues;
• Respond to enquiries submitted via the Site;
• Comply with applicable legal obligations.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

5. Data Sharing

We may share information with:

• Service providers — such as analytics providers (Google, Microsoft) — who process data on our behalf under appropriate data processing agreements;
• Law enforcement or regulatory authorities — where required by applicable law or to protect our legal rights;
• Successors — in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Data Retention

We retain automatically collected analytics data for as long as reasonably necessary to fulfil the purposes described in this policy, typically no longer than 26 months. Any personal information you provide directly to us (e.g. via email) is retained only as long as necessary to respond to your enquiry.

7. Your Rights

Depending on your location, you may have rights including:

• The right to access the personal information we hold about you;
• The right to request correction of inaccurate data;
• The right to request deletion of your data;
• The right to object to or restrict certain processing;
• The right to withdraw consent at any time (where processing is based on consent).

To exercise any of these rights, please contact us at marionpetstore@gmail.com.

8. Children's Privacy

This Site is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will take steps to delete it.

9. Third-Party Links

Our Site may contain links to third-party websites. This Privacy Policy applies only to our Site. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of the Site after changes are posted constitutes your acceptance of the revised policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Art in Motion Pet Store
Website: artinmotionpetstore.com
Email: marionpetstore@gmail.com

‍